Radio Jingles

Radio Jingles

Radio Jingles are used for advertising
They advertise; Radio stations (otherwise known as Idents)
Radio Shows
Products within the show
Events (Outside Broadcasting)
Sections and features of the show
News

Jingles; What and who is the audience?

Examples of Radio Jingles

Radio 1- For young people, presented by young fresh new talent
Jingles use upbeat modern sounds
Lots of talking and latest music

BBC Radio 2 – Older presenters
More matured radio station
Music from early 90’s and fresh unsigned acts


Radio Jingle Codes and Conventions

- speech ahs to be articulate and give the correct information
- Sound effects and information included has to be relevant to the chosen target audience
- Use recognisable or catchy tunes and songs
- Identify the station


Task
Produce a;
News radio jingles
Show promo
Ident

Radio Jingle Evaluation

The very first task we were given in our rotation was to create 3 Radio Jingles, one for news, show promo and an ident. We had to create these using a programme called Soundbooth, this programme enabled us to record, edit and insert sound effects to make a fuller and more professional sounding jingle.

I found soundbooth easy to use in a way of over-laying and recording, I was able to mix 2 songs together and to make them play at the same time and also have my voice over the top, I was able to insert sound effects to make it sound like someone was trying to tune into the station and turning a radio on.

The idea behind my radio jingles was to attract the attention of young people like myself to tune in and listen to my shows. I did this by using music that was well known within my target audience and recording my own voice to enable a fresh and young feel.
I used this on my ident and show promo because I know that my target audience might not necessarily be as interested in the news as they are in the actual content and ideas of the show.

My news jingle consisted of a lot of modern sci-fi styled sounds and my voice over the top talking about the time, what was on and station information.
I decided to use the sounds instead of music to give a fresher and younger feel to my radio jingle; also it will draw people’s attention if they hear something they might not hear all the time on a day to day basis.

Once I had created and re-edited my radio jingles I listened to them for the final time before leaving for the day, I was pleased with my show promo and my ident, but I wasn’t too sure about my news jingle because the volume limits were wrong and it didn’t seem to flow correctly. If I got the chance to re-make my radio jingles I would re make my news jingle with up beat and recognisable music to help it flow better.

Overall I felt it was a very successful project and I enjoyed it very much. I learnt the basic skills on how to edit and distort sounds to make them how I want. And how to edit and cut songs to make them fit into pieces of music or voice over’s.

Radio Jingles;

Show Promo

Ident

News Promo